The definition of visual marketing

The laws of cognitive and visual perception have always been a fundamental element of modern marketing, particularly in visual marketing, which sees as the main object of study the aptitude and scope of a specific product in being the first actor and interpreter of visual communication. We know in fact that it is not possible to separate the product from its visual information, allowing it to reach the public according to the right visual and creative path, allowing the influence of the choices.

The relationship between visual marketing and personalized labels

Every day, in our everyday life, each of us comes into contact with many products and we can recognize them thanks to the labels that characterize them; the labels are like clothes, they have the task of giving value to the products and of establishing a visual link with the consumers.

The excellent quality of your products must be represented with an “outfit” that attracts the eye of the buyer. This is possible thanks to the custom label printing services, which you can easily find online on specialized websites, focused in this area, that can provide every type of service and fully satisfy your every need in the visual marketing for your products.

Visual Marketing: why custom labels win

When buying a product, each of us has two paths to take: buy the product that we already know, try a new product.

The choice is based initially on the aesthetic aspect and therefore focuses on packaging and labels. In recent years, even packaging has its main role in marketing strategies.

Custom labels

A label is a collection of elements that includes: graphics, design and quality materials. For this reason, you will need to pay special attention from the label design stage to the printing phase. By customizing the aesthetics of your products, you will have the opportunity to show the vision of your company, the history of the product and its quality.

It is therefore essential to turn to professionals who will be able to create perfect graphics, which attract the eye of potential buyers.

Sectors that need custom labels

Labels are important for all sectors, but in particular, we present a list of products that necessarily need to have a personalized and unique aesthetic:

• Beer (especially if crafted): the beers are particularly looking for the personalization of the labels, especially if they are handcrafted. It is not a novelty that over the years is increasing the presence of craft breweries; for this reason, every product must stand out through an original and captivating aesthetic. Beer labels must be characterized by attractive graphics and a font that is immediately recognizable by the consumer’s eye; large and brightly colored graphics and writings are therefore preferred.
• Wine: wine labels need refinement, attention to detail and attention must fall mainly on the details. The possibilities for improvement are numerous: from the shape of the bottle to the color we come to the capsule, the mouth of the cap, type of cap.
• Food: printing customized food labels are based primarily on imagination. In this case, labels play a very important role in communicating and describing the product.
  Cosmetics: the purchase of cosmetics is mainly based on brand awareness and packaging. Each brand is recognized through recognition graphics; the labels of cosmetics and perfumes are characterized by a captivating image and a font that highlights elegance and delicacy. The colors to be used are mainly female.
• Clothing and fabrics: the “fashion” seeks a beautiful aesthetic. For this reason, every clothing brand needs customized labels that give added value to their products.

The materials that can be used for the labels

The choice of material is very important because it must adhere perfectly to the package and must keep all the elements included in the label during the entire cycle of use.

For this reason, the label materials are different for every occasion thanks to a wide range available, each of which is ideal for the different conditions that each product will face during its sales and conservation cycle: heat, cold, humidity and weather conditions adverse.

The two main steps to get perfect labels

To sum up, you will need to follow two basic steps to get great personalized labels:

• Design and create distinctive graphics;
• Think, build and test a visual path for the consumer;
• Print the labels with quality materials in line with your products.

In this way, you will be able to obtain a quality product both internally and externally.

Always relying on a team of experts from designing graphics to printing personalized labels can help a lot in the result compared to DIY, and is recommended.